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How to Avoid Tying
Yourself Up With a 3-6 Month Listing
An Easy Exit Listing Puts YOU In Control!
MONEY SAVING ADVICE:
Never sign a listing based on vague verbal promises. Some
agents will tell you whatever you want to hear in an effort
to get you to sign a listing.
Traditionally, real estate agents have required home sellers
to sign long term listing agreements. Unfortunately, many
sellers found that after listing their homes, the promised
advertising and marketing efforts did not occur.
This is understandably a key reason why home sellers are
concerned about listing their home with a real estate company.
How do you know that the company will uphold their promises?
How do you know that you have an agent who fully understands
the art of marketing and is skilled at attracting a steady
stream of qualified, ready-to-buy buyers through your home?
NEW PROGRAM: While a written agreement is necessary, there
is no reason that you have be locked into a long term listing
agreement. Now the risk and anxiety associated with listing
your home can be eliminated, thanks to my Easy Exit listing.
The Easy Exit listing allows you to cancel your listing at
any time, for any reason. If at any time you are not 100%
satisfied with my marketing effort, you can exit from the
listing just by calling me on the phone or sending me a letter.
No hassle. No questions asked.
WARNING: If you decide to list your home with a real estate
company, don't be tied up by a listing without specific, written,
verifiable performance guarantees and an Easy Exit listing.
Your listing contract should state exactly and specifically
what services and marketing the agent and company will do
for you. How many open houses each month? How many showings
(minimum) every month? How many advertisements in the newspaper
every month? Will your home be in every issue of the Homes
magazine? How many feedback calls will you receive every month?
MOST IMPORTANT: Your listing contract should state that if
the agent does not perform and produce results exactly as
promised that you can cancel the listing, at no cost or further
obligation to you. Without this protection clause, you are
gambling with what may be your most valuable asset.
Statistically, a real estate agent skilled in marketing can
sell your home for 4% more than an agent unskilled in marketing.
On a $100,000 home, that's a whopping $4,000! Know your agent
and his or her qualifications!
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